AN INSTORE STORY
A HEAVENLY EXPERIENCE
Halo lighting, rich textures, line, pattern, product exhibits, a totally unique, and bespoke fit – it’s the flagship adidas store in the fashion center of Europe. It’s Paris, naturally. miadidas concept scoped, shaped and built with the design and installation teams working tirelessly to achieve store opening deadlines. This isn’t a store, this is an art installation, a gallery for the adidas brand, right in the cultural heart of Europe.
AN INSTORE EXHIBITION
Space to breathe. Time to muse. Connect with the adidas exhibits, one on one. See, touch and feel the care and attention adidas gives to every material used, to every stitch sewn. An exhibition of the finest design and craftsmanship in sports fashion today.
THE NATURE AESTHETIC
We focused on preserving the design context of the building, utilizing the quarried stone that has stood the test of time for hundreds of years. Exposing the 19th century sky-lighting so that the natural beauty continues to shine through today, and long into the future.
RELAX. THERE’S NO HURRY.
A space and brand experience to be savoured. In the adidas Paris store, customers are invited to kick-back and take in the wonderful atmosphere. Rest a while, take your time.