AN INSTORE STORY
A STRONGER SHOWCASE
The Calvin Klein brand experience, and in-store concept journey, officially began in Bergamo, Italy. It now stretches across EMEA from Lisbon on the west, through Novosibirsk on the east and Dubai in the south. Through scoping and shaping, we discovered better materials, finer finishes and more impactful shapes and lines. The strongest concrete showcase, a wonderful foil for the softness, fluidity and texture of the CK product heroes. A brand experience for customers to engage with throughout the store, jeans, tops, jackets and of course, the delicate, skin-touching underwear ranges.
THE FLOW AND
COLD, YET WARM.
Developing the exact colour and texture for the concrete panels and flooring, was key. Yes, it’s a great foil for the product, and yet has achieved the warmth and discreet backdrop for the brand experience to be engaging, and somehow gentle.
DELICATE MATTERS – UNDERWEAR
Rows of styles, rows of sizes, it’s our customers’ favored way to engage with the iconic underwear brands from CK. Visual strength and structure is the only way to hold this volume of product together – allowing our customers to seek, discover and find their perfect underwear style.