AN INSTORE STORY

DEFY THE ORDINARY

Braving the weather is one thing, defying it is another. The North Face team wanted to create something special in the EMEA region, something that would defy the logic of in-store design. Welcoming the outdoors, in, with an amazing brand experience. The developed centerpiece – trees that stretch to the sky, and in the store! You can only imagine the customer reaction to seeing a mini-forest placed in the heart of the UK’s iconic retail and brand center, Regent Street, London.

GET OUT MORE

Millions of people walk across Regent Street every year. Millions of commuters, workers, visitors and shoppers all waiting for the weekend, waiting to get out, and enjoy the natural landscape. The North Face is right on hand to encourage and prepare for every outdoor pursuit.